Born and raised in Liverpool, England, a proud working-class city built on grit, resilience, and hardworking people, Joseph O'Brien Lea has never forgotten where he came from.

Liverpool shaped his values, his personality, and his approach to business. Joseph proudly describes himself as "A blue-collar guy in a white-collar industry." While he operates in the finance industry, his mentality has always been rooted in the working-class principles he grew up with: hard work, honesty, loyalty, and treating people with respect.

In 2019, Joseph moved to the United States with big ambitions and a determination to build something of his own.

With years of experience in equipment finance, Joseph has built his reputation on relationships, integrity, relentless work ethic, and getting deals across the finish line.

Joseph has never considered himself a traditional Wall Street finance professional. He's Main Street, not Wall Street. He connects with the hardworking men and women who build, transport, repair, and keep America moving — from construction contractors and trucking companies to tree service operators, equipment dealers, and family-owned businesses.

His approach is straightforward:

No B.S. No unnecessary delays. No empty promises. Just honest communication, competitive financing solutions, and an unmatched commitment to getting the job done.

As Founder and CEO of Lido Capital Group, Joseph is building a nationwide independent sales organization specializing in new and used equipment financing and working capital.

His mission is simple: give business owners and equipment dealers a financing partner who answers the phone, understands their business, works tirelessly on their behalf, and genuinely cares about their success.

For Joseph, success goes far beyond money. As a proud father, his daughter Brooke is his biggest motivation and the driving force behind his determination to build a company that will stand for generations.

His long-term vision is to make Lido Capital Group the largest independent sales organization in America's equipment finance industry, while remaining true to the working-class values that shaped him growing up in Liverpool.